ROI – not always a matter of money
Read this today:
There is endless talk online and off-line of increased traffic to websites, comments galore, users joining your community, and community development. The question posed through all of this discussion is the concept of measuring ROI in Social Media.Kyle Lacy, Social Media – Indianapolis, Jan 2009
Well, for some of us, measuring the ROI isn’t an option. In the Government sector, our success is to a great extent measured in terms of medium- and long-term policy objectives. A lot of our work at www.nhs.uk is about health promotion – the success of which can only be measured when a generation has passed.
Which leads me to a question – how on earth do we justify investment in social media in this context? I hope we can discuss this at the forthcoming UKGovCamp barcamp. And here, of course, if you care to.
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